The local paper in my home town is the Pioneer News, It isn't a very profitable paper. They usually sell ads to local businesses. The page is almost completely covered in advertisements. There is no online version of the paper. Considering the fact that most of their readers are among the older generation, they don't have much of an online presence.
The problem commonly mentioned is the rampant spelling errors and inaccurate facts. Every issue of the paper is full of them. Their editing system isn't the greatest. People tend to like the proximity of the news that is reported. It is a big deal when their friends are in the paper for something they did. They also enjoy that the paper is unbiased.
The older generation is best served by the paper. The Pioneer News discusses issues such as local politics and the obituary. They don't cater to the younger generation. The lack of online presence and stories for youth makes the paper less attractive to the younger generation.
The newspaper should find a way to attract the younger generation. They can do this by establishing an online presence and making articles that the youth want to read. They should also make an opinion column This would get more buzz around the community.
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