Thursday, September 17, 2015

Internet Radio killed the Radio Star

Station             Sum P2      Format                    Owner
97.5 WAMZ             8.5              Country                        iHeartMedia
840 WHAS-AM     6.0              News/Talk                   iHeartMedia  
107.7 WSFR-FM     5.3              Classic Hits                  Summit Media
98.9 WNRW-FM     4.5              Rhythmic CHR            iHeartMedia
103.9 WRKA-FM     4.2              Classic Country            Summit Media
(http://ratings.radio-online.com/cgi-bin/rol.exe/arb055)

There is two main station groups that operate the top stations: iHeartMedia and Summit Media. There are also stations serving the same format. The majority of the stations are either country or classic hits. The main format that is missing is an independent music station. There is really only stations that play popular hits to get higher ratings. The market becomes saturated with stations producing the same content. 
There are a few companies that own all of the popular radio stations and the radio stations produce relatively the same content, with the exception of WHAS talk radio. The younger generation seems to be moving away from radio because they are under-served by the stations. As a result they are turning to streaming services that allow them to play music on-demand.
I think newer alternatives are the better option. Podcast make it easier for the listener to get a more personalized experience. This platform is also uncensored and has less commercials. Listeners now have the best listening experience since the invention of the radio.

No comments:

Post a Comment