Third Man Records:
The label specializes in Rock and Blues. Jack White, the White Stripes, the Raconteurs, Carl Sagan, Beck and Alabama Shakes are represented by that label. It distributes their music through the label. The label is trying to attract a younger, hip group. They do this by producing vinyls and putting on small shows to attract them. It is an independent label.
Third Man Records competes by signing talented artist. Plus Jack White is well known in the music industry. So he attracts a large audience.
The Music industry puts out low quality content to appeal to the masses but third man records fghts the system by focusing on the quality of the music. With Jack White's audience, it is easy to put out high quality music because they demand it.

Magazines and Diversity

Time Magazine:
       About 40% of the page was dedicated to written news content and about 10% was dedicated to the images with it. On the left side, there were other articles produced by Time. At the bottom of the screen, there were click bait articles from other websites. These images took up about 50% of the page.
       These images were mostly of Caucasian people. There weren't many other ethnicities represented in the magazine. There were the occasional African Americans but for the most part it was overwhelmingly white. The majority of the images with African Americans involved the president or the police. The ones with white people were over a plethora of different activities.
The major differences were the way the people were portrayed. The majority of all of the ethnicities involved pictures of high ranking officials. Time market seems to aim towards the middle aged people. I think that is why they tend to include pictures of highly ranked individuals and predominately white ads.
        I think the images definitely alienate the non-white ethnic groups. If they want to attract more readers, they need to open the magazine to a larger audience.